Being a new mom and dad is tough for the reason being is that you have to dedicate time to your new baby. It is difficult as it is to keep in shape because there isn't much time as before. You want to provide the best care to your child but there are some chores that you end up spending more time than you should be. For example purée food items which does take a lot of time and if you add this throughout the year this involves many hours. The other alternative is to feed the ready-made baby food from your local market but they are not the healthiest options because they are full of sugar. This also includes baby food from the organic sections were it is for some reason extremely high in sugar.
This is when Angela Sutherland a new mom created a company called Yumi. It is a food delivery company but this one is different from all the others that have been spurring the last couple years because it only delivers healthy baby food. All the food that is delivered is all fresh saving you time from stopping at your local organic food stores. Also you do not have to think about spending time purée all the ingredients because it’s already fresh for consumption.
Parents can sign up for subscription and the packages come in every week. All the items come in jars with different types of food mixes such as broccoli, apricots, bananas, Chia seeds, quinoa, wheat germ oil, sweet potato and barley. None of the mixture contains any salt or sugar and all organic. This service is only available in the state of California but Angela plans to expand across the nation. Angela hasn’t revealed any prices yet so we do not know how expensive this will be for the consumer. She will have a challenge in making this cost effective and profitable at the same time.
The good thing is that she is backed by many investors and has already raised a couple million dollars. Some of the big-name backers are investors of dropbox as well as the biggest content management system in Wordpress.
There is in fact competition that Yumi will have to face who do pretty much the same thing. Also keep in mind that big-name players such as Nestle and Plum Organics offer organic baby food that come in specialize made pouches will also be her competition.
As a parent, this is all good news because competitions always good. It improves the products of all companies because they are competing with each other.